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Is it just me or Twitter fits perfectly in that definition?

Yes, when Evan came to speak at YC recently I was struck by the similarities. Here was an idea that was literally right under everyone's noses for about 10 years, and everyone ignored it.

Evan is a great product designer. That's his secret weapon.

Yesterday I was watching Smith&Jones, Britcom also has much of this, constructing ideas around the stupidly obvious and ignored on the perspective of the comic writer.

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