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> it's actually easier for people to move from Viber to WhatsApp to Telegram to Signal today than it is for people to move from gmail to yahoo mail.

That's only because those apps aren't used for anything complex, while email goes in all kinds of automation and long term storage.

Ant that's only because email is some stable technology that you can count on working without "staying in contact", or "checking you got it". (Even if many people will do those things.)

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