I fail to see how Apple stating their intent to be an asshole makes them any less of an asshole.
Apple isn't a person, they are a company, and their primary goal is to make money, not be nice. In recent years their R&D budget has topped $1 billion. I don't think it's far fetched to assume that they are going to extract everything of value, patent everything they can, that springs from that investment. To do otherwise would be a disservice to their shareholders.
_I_ don't like what Apple is doing, but they are following the current rules of the game. If you don't like the outcome, then work to change the rules. Expecting Apple to play nice is unrealistic. They are going to do whatever is in their own best self interest. That's how our economic system works.
Except that market perception IS part of the game. Perhaps I'm too far into the echo chamber, but after this I think a lot more people are going to feel that twinge that pg wrote about. http://www.paulgraham.com/apple.html