Wait-wait-wait. So is every other company doing this or aren't they? You're moving the goalposts pretty fast here.
Google is young (>10 years), but they have a large portfolio. But you can't find a "pattern that would argue they would never do so"? And that proves that Apple is doing really just the same thing everybody else are? The fact that others really aren't, but you can't find a proof that they never would?