theorizing out my ass without thinking much about it here:
does anyone else feel like this is the long term lifecycle of every successful company? innovate, scale, stop innovating but keep executing what you know, scale, become too clumsy to innovate, die. But you made a heck of a lot of money along the way.
That being said, I this is a good thing - other companies may be forced to out-innovate Apple and pay as much attention to detail as they do, and maybe these companies will attract all the talent they need to make it happen.