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Microeconomics 101: Apple is in the mobile device business. Apple makes money by selling high-end mobile devices. Google Android is an move towards commoditizing mobile devices, as they are a compliment to Google's business [1]. The point of this is simply to increase the costs of making mobile devices.

1. http://www.joelonsoftware.com/articles/StrategyLetterV.html

As far as I know Introductory Microeconomics is much more than that... not intending to disrespect to Joel, but my father, being a formed economist with a master degree, laugh reading this some years ago. Watching two courses on Introductory Economics and trying to analyze a [fairly complex] situation with a great number of players is the same thing as passing as a analyst after watching a course on basic calculus.

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