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Historically the word "evil" has had a pretty broad meaning. Among tech companies the word has a new and fairly specific sense that follows from Paul Buchheit's slogan "Don't be evil." That's the sense I was using. It has a pretty low bar. It means, roughly, winning by taking advantage of people instead of by doing good work.

Maybe Apple succeeds most when they take advantage of people and do good work. :)

Which makes them better loved than Microsoft, which for long stretches got away with taking advantage of people and doing mostly mediocre work.

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