(SEO is as much a marketing challenge as a technical challenge, and for that part of it, you can cross-apply any marketing books you want. "How To Win Friends And Influence People... To Link To You".)
Oh, btw, that first morning when you wake up and find out you earned money while you were asleep... feels great.
That feels... great. Just freaking great. sigh 30 more days.
(though I do love my day job)
For example, a live musician won't make money while he sleeps, but if he becomes well known/popular/famous, he can scale up how much he charges for an appearance until he's charging millions and playing Wembley stadium.
Of course that model doesn't really work for us too well and isn't a natural fit business model.
I don't really know what the point of the article was apart from restating what we already know :/
I still remember the morning I woke up to find that my site had finally been added to the Yahoo Directory (Late '99 I think), and I had had 200 visitors!!! already that day, and earned something like $10 from ads. It was a revelation.
I find this statement oversimplified. I works for some models like basecamp, but some social services's business model can be simplified to "register for free and WE will pay you $100(ok, maybe not in cash but in value that they spend on average user/ or value that user gets of using them)". However as we can see some of these services growing really fast and probably can be huge success in future, just by monetizing their huge audience.
So i guess initial statement is mostly address bootstrapped startups, not taking VC/angel into consideration. I'd modify it to smthg like:
Unless your business earns revenue or traction while you are sleeping, it won’t scale.
So yes, Chili's scales. The owner(s) of franchise granting rights makes money from franchisees while they sleep. The owner of each franchise makes money from wait and kitchen staff while they manage their money and buy another franchise.
[To be able to scale] your web app business must also:
1. Not require additional staff time per customer
Final caveat: I’ve written this post discussing this concept in absolutes i.e. you either do or do not pass the sleep test. Of course in reality there is not a single web app business that does not need to employ more staff as their revenue and customer base grows. Google is a fine example of a business that is designed to avoid having to employ more people as revenue or customers grow and they employ over 20,000 people today. But this test is a useful way to measure and think about how efficiently your business will scale.