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You know before everybody runs off and starts using this, can we have some independent tests? Remember that "Follow me on twitter here" thing, I don't think it was ever proven that it actually worked apart from the original article, but suddenly, everyone all over the web was using it.

I'd like to see some actual independent, not-the-same-dude tests before I switch to this style.




Yup, this is exactly why I wrote: You should NOT follow me on Twitter http://visualwebsiteoptimizer.com/split-testing-blog/you-sho...

A/B Testing case studies are good for two reasons:

a) Help create curiosity on what the heck this A/B thing is (good for my product) b) Gives you ideas to test on your website

But it is very dangerous to implement results without testing for your case. Very, very dangerous.


Dangerous? How about a best practice? If you don't have time or inclination to test, the first strategy you should use is one that worked for someone else.


> Remember that "Follow me on twitter here" thing, I don't think it was ever proven that it actually worked apart from the original article, but suddenly, everyone all over the web was using it.

I wish they'd stop writing "You should follow me on Twitter" as well. That's just about the most irritating, patronising thing I've seen in weeks. I am quite capable of choosing how to spend my time, and following the orders of someone whose web site I have just arrived at (probably looking for some actual content, which has been shoved further down the page by some annoyingly over-sized blue bird logo) is not high on my list of priorities. On the contrary, you could just relabel your entire page "Back" and make it clickable to simulate the effect it has on me.

Ah, I feel so much better now. :-)


Or "See plans & pricing" and "free 30 day trial on all accounts."

People like following blindly.




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