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When the original was posted here on HN last year I seem to remeber it was quite widely panned as "too different" (a reasonable concern).

It's nice to see an actual implementation - and that it's not a conversion killer or anything.

But it would be nice to see a clearer example of it being the only change to a form.

Also as I have already mentioned. It would also be nice to understand whether the Address is optional in both of the examples.

Right now it looks as if it's only optional in the "after" form. And then it's quite obvious why it converts better.

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