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I know it as "Smurf Naming Convention", from http://blog.codinghorror.com/new-programming-jargon/

> When almost every class has the same prefix. IE, when a user clicks on the button, a SmurfAccountView passes a SmurfAccountDTO to the SmurfAccountController. The SmurfID is used to fetch a SmurfOrderHistory which is passed to the SmurfHistoryMatch before forwarding to either SmurfHistoryReviewView or SmurfHistoryReportingView. If a SmurfErrorEvent occurs it is logged by SmurfErrorLogger to ${app}/smurf/log/smurf/smurflog.log

Yep, I linked that, too, in another comment here. Very fitting.

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