Problem - Broken education loans http://www.wsj.com/articles/more-than-40-of-student-borrowers-arent-making-payments-1459971348?mod=e2fb
401L is a platform that enables employers to contribute certain agreed upon percentage towards its employee's(typically a new college hire) education loan repayment
How it works
- Employer on boards the new employee into the system
- Employee then choses a certain percentage of their salary to be paid towards their loan.
- Employer fills in their contribution details( 1%, 2%, etc)
- Every pay check date, the platform makes a timely payment to the loan.
As an employer, you have to convince me to offer it as a benefit, which means convincing me that my employees will love it, that it will help to attract and retain great people. This makes me worried because it is one of those "vitamin, not painkiller" problems - and it's a niche one at that - I am worried that people don't want it and it will be hard to get into people's hands.