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I don't like this at all, but I think you've got the calculus wrong. If you truly believe in IoT, then the percentage of future Alphabet customers who will ever hear about this scandal is tiny.s

Oh don't worry. I'll do my part in making sure more people hear about this.

Seriously though. Highlighting the ridiculousness of the current approach to IoT (including laughing off startups in this area that follow the SaaS/cloud model with hardware) is probably the only reasonable way of this mess.

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