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Planned obsolescence is extremely prevalent (just see Apple's view on it - http://www.geek.com/apple/phil-schiller-thinks-its-sad-that-...), and this intentional bricking is a close and sinister cousin. Before the idea of regularly replacing your hardware was so widespread, companies needed to at least pay lip service to the idea of continuing support. Now that it's become the status quo to buy a new phone every two years, it looks like some are starting to conclude that the savings in support costs are worth the PR hit.

Very pro-profit, very anti-consumer.

That Phil Schiller quote is, frankly, a pretty lousy attempt at establishing that that is Apple's "view" on planned obsolescence. The swipe at Apple in this context is absurd. I have 15-year-old Apple products that are still working perfectly well. I have a 9-year-old iMac on my desk that is still up 24/7.

I have zero (0) Apple products that have been unceremoniously bricked by Apple in the way Google is doing to the product in question. Zero.

Apple is a lot more subtle. They just don't give a damn about the performance of older devices. The iPhone 5 runs iOS 6 much faster than iOS 9[1]; Apple is clearly more interested in having people upgrade to a faster phone than optimizing software for older ones.


Bullshit. El Capitan and iOS 9 both substantially improved the performance of older devices, compared to the previous version.

Apple's not "subtle". They are actively working in the opposite direction from what you are claiming. That's why my 9-year-old iMac still works like a charm. That's why iPhones are still able to run the latest software YEARS after the competition has ceased to have any updates.

Apple is interested in improving its OS. iOS 6 might run faster than iOS 9, although this stupid video doesn't prove that. But you know what? iOS 6 also had a lot less features. You want Apple to stand still for a period of 4 years on feature upgrades? That's nice. You can stay with iOS 6, then. Nobody will stop you. The rest of us would like the updates, thank you very much.

"Planned obsolescence" as a phrase applied to Apple is bullshit, has always been bullshit, and is perhaps more bullshit these days than ever before.

My tinfoil-y suspicion is they make my 3-yr-old mac feel slower right before a major OS upgrade. Then i download the new version and am so happy about how snappy everything is for a while. ;)

Google has nothing to do with it. Nest is a subsidiary of Alphabet, and even then the responsibility is 100% with Nest and not Alphabet. Tony Fadell comes from an Apple pedigree, if we're blaming one of the two.

The name change to Alphabet and movement of project/product ownership to Alphabet's subsidiaries is a recent thing. People will, for quite some time, equate Alphabet and Google when speaking about the parent company (Alphabet) in relation to other subsidiaries.

How can Alphabet not have any responsibility if they're the ultimate owners?

Remind me where Alphabet's money comes from.

The hardware should be leased then, or software should be open sourced at EOL so people can use what they have paid for.

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