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When browsing Amazon.com, who thinks to themselves, "If I only had a salesperson..."

We've become each other's salespeople. I trust the reviews of 100 people on Amazon well over a single salesperson who has a vested interest in me making a purchase.

The only problem with their review system is that paid reviews can skew things. Still, I find that just reading a good sample (especially the negative reviews) and seeing if the points brought up in them pertain to me works very well.

If enough reviewers like a product, I trust in the majority opinion even if some people where paid for their responses.

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