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Interesting idea. Do you think these are similar to cards in Google Now? Could this be used for notifications?

#Do cards are similar to Google Now cards. The idea is to enable any small business to expose a digital interface. i.e. a small collection of single-function cards which can then be dispersed, surfaced and executed anywhere.

I definitely see them used in notifications. Another use case that really excites me is Google's eddystone standard.

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