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First of all, the iPad did not fail in any sense of the word. The problem with the iPad is that it delivers on its mission so well that there is little reason to upgrade. For typical content consumption, multi-year old devices work fine.

The iPad pro is an attempt to keep the ball moving forward on replacing a full laptop with an iPad. For me personally, this will never happen unless OSX comes over onto the iPad. For others though, who might mainly use their phone now for as a 'computer' an iPad pro might be enough.

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