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The author's comments were more one how Schiller went ahead and phrased his thoughts, which gives insight on what Apple might really think about people who use PCs and just consider them as 'sad'. I might agree that you may be able to do better with upgrading your hardware and buy an Apple product, but as a PC user I'm more likely to be interested in Schiller explaining to me exactly why that would be a good idea and if it's really a good investment for me to do so (for example: by saying what you have said in a more presentable way). But just saying that that is 'sad', and have the audience face palming and applauding because they believe so too just shows how biased everyone in the audience just is. I'm likely to listen/engage if they give valid reasons to switch, not because they call people sad if they didn't use Apple.

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