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That is how some trademarks work. Google is by now a famous mark and, as such, gets additional protection beyond what mere mortal companies do: http://itlaw.wikia.com/wiki/Famous_marks

I guarantee you won't last long if you start a Coca-Cola School of Hairdressing, even though the beverage company doesn't compete for that business.

If that is the case, then it just further invalidates the argument for Kik because it is most certainly not a famous mark.

Famous and "Unique" aren't the same thing. I was responding to the theory that because "Google" is a made-up word, they'll receive extra protections. That's false. That said my example was a bad one, since Google is a famous mark Google Paper Co. would likely be infringement.

Feel free to start Kik Paper Co, however.

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