What needs to happen, and probably has little chance of happening, is for people to always mention how understaffed the support at the company in question must be. These companies are under-staffing their support and it's contributing to the situation where things often need to be publicly escalated before they get the attention they need. Making support and customer service part of their reputation will go a long way towards solving that. There's really no excuse for support as atrocious as some companies have become known for. Sure, some of the products are free, but at the same time they are able to monetize the aggregate of all that free use, so there's really no excuse, since the free use and their revenues are intrinsically linked.
