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http://betalyst.com/ - A football betting analysis/predictions website.

Offer the whole service for free. Revenue generated through advertising/sponsorship.

Looking to move into a premium model over the coming months to gain some MRR to allow me to develop it furthur..

Currently earns over £75,000 per year in advertising/sponsorship/affiliate revenue.

Work on it for about 2-3 hours a week.




I am currently looking into how I can generate more buzz/PR for this site....

If anyone has any tips I am all ears... I like to work on small budgets, as I don't believe you need to spend a lot of money to gain traction online.. I have only spent around £1,000 to get to where I am now...

Share any ideas you have.


How do people currently find the site? Searches or do you run ads?


There is an app in the Android story that generates leads that I then upsell the site to on a drip email campaign.

Get about 10% of traffic from Organic searches and the majority is direct from email.

I am trying to work out how to get more referral traffic and backlinks.


Is this something you could fairly easily transfer to other sports? Seems like adding something like basketball or American football could help increase revenue and attract a new market.

Might be easier said that done but wanted to mention in case it was something you hadn't thought of.


Do you mean by embedding it in the same site?

That is something that I have considered but am not sure how easy it is to scale and diversify the content at the same time... Needs some planning but dont think it is impossible..

Have it noted in my product roadmap.


I'd do another site if it were me for American sports and leave the football as it is since it's doing so well.


Cool. I will look info the possibility of running sister sites. Might help to reduce the risk of harming this site as well.


What platform do you use for advertising and affiliate revenue? Google Adwords?


Hi.

Advertising and affiliate revenue is done direct through a range of bookmakers..

I have not implemented any display networks or advertising networks into the site yet. I may decide to do this in the future but find that the returns are not that great...

Looking to build my own ad platform to manage ad space in the coming months as well.... Have this all designed and wireframed, just need to build it


That is brilliant, top work.

Do you put your money where your mouth is? Place bets that your system pops out?

Edit: Roughly how many visitors do you get, monthly?


Yeah, I follow the system... It makes it easier for me to build on and improve the algorithms if I am using the service myself..

I am looking to add an extension to the site so it places bets automatically through the Betfair API then I can track the growth of the better balance that way.

I am planning to turn all the learnings from this into a free betting guide/ebook as well in the coming months to educate people on how to pick better bets and manage their bankroll.

The site gets around 25k visitors a month, and has a very good pages per visit rate and visitor duration. - The bulk of the engagement comes from the Android app which has around 75k users.. I am hoping to actually release the new improved version in the coming months and then launch on iOS as well. - There is also an email database with just over 20k subscribers, which gets a 30% open-rate and 5-6% click-rate on average per email.

Is all pretty fun... Currently spending more time on the site as I neglected it a bit when focusing on the app and the algorithm. Working hard on SEO to get the traffic levels up. Want to have 100k monthly visits to the site by the end of the year.


That's awesome! At 3 hours a week you are truly living the dream. What are your plans for a premium pricing model?


I am still trying to work it out.

One option could be to have a section of the site that contains the highest accuracy of predictions that can only be accessed by premium members..

Or I could maybe gate some of the more details analysis to only premium members..

I am not sure how scalable these options are or what I could charge as a fee for this.

I am open to suggests if anyone knows a good way I could introduce a premium model?


I'm not familiar with the content you provide, but masterclasses could be an option -- as long as you have a good track record, many people would readily give you money to learn how to think like you.


That is an interesting concept I have not considered!

Bit like a training course..

Might investigate this a bit further and see how this might work! Thanks for the heads up on this one!




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