The C2 goes on sale in like one or two days for $40. (edit: You can buy in now on HK's website.) Kind of a childish move for the RPi Foundation to be making so much noise about their new board right now, actually. (edit: Okay, benbenben makes a fair and accurate point. Several boards, including the first, have been released at the end of February.)
* Not entirely just like. It's an Amlogic chip instead of Broadcom or Allwinner. Amlogic is one of the few without blatant GPL abuse.
It's their fourth birthday, a pretty good time to release a new/updated product, no?