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The rant is uninformed. Typographic design (which is the basis of all graphic design) is all about readability and reinforcing meaning of the text. The 75 character line thing for example is based on comfortable eye scanning for text at book distance from the viewer (rather than being some decorative notion).

Typographic design has centuries of practise behind it and web typography is correctly considered crude and immature by trained typographers. It's the technology that causes the poor experience and one which typographers are in the early days of addressing.

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