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How would you describe a API-based SaaS company with a heavy operations factor tied into it? My co founder and I are building the API for personalized gifts and while the software part is clear, literally half of the company is figuring out the physical operations.

Does anyone have any examples of API-based SaaS companies with a similar challenge?

And shameless plug if anyone wants to check us out. Accepting beta users for our beta launch in early March.

http://www.givemelt.io







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