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I would say if you had launched this 3 weeks ago, I'd deem you kind of the hill. But in light of HARO's relaunch, I think I'd drop/halt development until you decide what features make you different & better than the new incarnation of HARO.

As far as "something else I could use it for", what if you opened it up a bit and let people create their own lists? Then communities (both physical and virtual) could spawn their own lists and people of all walks of life could assume the role of journalist and/or source.

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