Apple are very good at the shiny brand thing. Most cars over $20k work just fine...

tim333 on Feb 22, 2016 | parent | context | favorite | on: What’s Next in Computing?

Apple are very good at the shiny brand thing. Most cars over $20k work just fine these days and a lot of why people pay 2 or 3x that is for status. I can see that working for Apple.