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It's not insignficant. For one, the app icon looks completely different now. I had thought for a moment that I had uninstalled uber inadvertently before remembering their brand redesign in the tech press. For those not following the tech press, they probably had a harder time figuring out how to call an uber app.

They destroyed their brand in one fell swoop their new logo is entirely new. The good news for Uber is though that they are so essential and ubiquitous there's no danger of this impacting their business.

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