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Not much at all, or when you're bored, and have time to waste.

Does it look clean, professional and trustworthy? You have decent vector images of it? No negative associations? Just run with it, there's better things designer time can be spent on.

I think there's two reasons for changing it afterwards. It is starting to clash with the visual design of the site around it, and needs some touch-ups, or your company is moulting, and shedding it's past skin.

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