But after living with the rebrand for a few weeks? It sucks, and it made me realize how all the things I used to like about Uber are disappearing.
The simplicity was one of the best parts of Uber: you picked your service level, then ordered a pickup. That was it! These days, they've added a lot more friction to the process, and instituted carpooling rules. Never mind that surge pricing is almost always in effect -- I guess they're having a hard time retaining drivers?
Ultimately, all Uber has long-term is a brand: their business model will be commoditized the day autonomous cars are integrated into a fleet management system. And they fucked up that brand: they went from a recognizable brand identified with the letter "U" to an unrecognizable glyph that looks more like a video game than a ride hailing app.
So while the "U" meant "Uber" I always interpreted it a little bit differently.
No clue what the backwards C means.
It is the vaguest marketing device since “Visa. Love every day.”