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For reference, there are languages that don't have the letter U in them, or any letter you would recognize.

You don't see Pepsi re-branding themselves to 'Bebsi' in Arabic-speaking countries.

Well sort of.


But yeah everyone everywhere can read Latin alphabet, at least in the demographic interesting for Uber.

Ha, you got me. On the other hand, though, they are starting to borrow the Urdu 'p' character in some places.

The same could be said of f, but it works fine for Facebook.

Right but for them it would just be an abstract but still recognizable design. For the rest it's the U in Uber that's a classic recognizable design. Their new icon seems like a major shift and while I don't particularly like or dislike it I think they could have done a bit more with the U before throwing it out entirely.

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