Personally I think the logo is awful. And the statement
> but creating an icon that was based on an English character didn’t make sense for a global brand
Is the company not called Uber in all languages? Is Uber not the name of the company that starts with the letter U?
Eeh, I don't think it's deliberate, they just didn't really think it through. It's not a bank and it's not, majorly, for Chinese audience. In Chinese culture, these round coins with square hole inside are a symbol of money (and luck, but mainly money), even on religious statues and the like. It's not a good fit for a taxi app.
But yeah everyone everywhere can read Latin alphabet, at least in the demographic interesting for Uber.