It's the title of a blog piece. There are no rules that it's required to be hyper-descriptive. Nobody is being deceptive. Did you really think the article related to some sort of nuclear meltdown and Uber?
A freaking logo redesign does not qualify. Less so when it's brand new and nobody even has the logical basis to make an educated guess as to what its impacts might be.
So yes, clickbait. The headline wrote a check the article couldn't cash.