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What a clickbait title. This is not about meltdown but design.

"Clickbait" is overused around here.

It's the title of a blog piece. There are no rules that it's required to be hyper-descriptive. Nobody is being deceptive. Did you really think the article related to some sort of nuclear meltdown and Uber?

When I hear the words "company" and "nuclear meltdown", my first thought is something catastrophic and immediately bad happening. Founders dying, sudden regulatory changes, stuff like that. And I'm going to guess that most people thought the same. "Oh crap, what happened to Uber?"

A freaking logo redesign does not qualify. Less so when it's brand new and nobody even has the logical basis to make an educated guess as to what its impacts might be.

So yes, clickbait. The headline wrote a check the article couldn't cash.

Yeah, I think it was supposed to be a pun referencing the "atom" inspiration for the design (not that I disagree).

You mean brand schizophrenia where the lead designers leave your company after you destroy their integrity?

"Atomic meltdown" does sound overwrought, so we replaced "atomic" with "design" in the title. If someone suggests a better title we can change it again.

Its a meltdown of brand identity that occurred during the redesign.

I wouldn't really call what happened here "design".

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