> The bit makes for a great favicon, and reminds us of the great work of early modernist painters. Left, Kazimir Malevich, Black Square, 1915. Right, Uber Favicon, 2016.
> Of all the brands based on squares, Uber's is the most exciting.
These might even be interpreted as parody ("here is a great work of art by Uber, which is comparable in insight and execution to this work by a lesser known artist.")