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The largest issue I've run into with respect to issue tracking is making it accessible and easy to use/understand for the entire team. Non-technical team members don't have GH accounts, they don't know if what they are seeing is a bug, they don't know if its already been reported (because they don't understand the root cause), always seem to be afraid of doing it wrong.

Further, a tool that tracks the resolution of issues into a simple to read 'This was just deployed' or some kind of digest would be insanely useful. It's not an easy task, but so often someone is waiting for a fix, or waiting for a feature, and then gets upset or something gets overlooked because they didn't know the feature/bug was deployed.

Something simple, with an app-store style approach to customization could be really handy.

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