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It's quite hard to build up a following these days. In the last 5-6 years, I made such newsletters for the coffee world, airports, plus cultural items and tech news out of Brazil. For all of them, I made use of my knowledge/familiarity of Romance languages and would thus translate foreign news to add to my newsletters. Essentially, I learned they were "nice-to-have" but not necessary in order to operate in these fields (the latter being what I was aiming for).

- For coffee, I learned people in the know are after 24/7 changes in the commodities market.

- For worldwide airport news, well, I don't think there is much of a market there (though I would regularly capture 30-50 pertinent articles per day).

- For Brazil news, cultural awareness is nice to have but in order for something like that to be needed, I would think the focus would have to be Business, and very specific (in fact, I played around with making newsletters like this).

- For Brazil tech, I think it was too early on in its development because there were only around 10-15 items per day.

There's a final component I failed to consider with the first two newsletters above, I had no product dev, no one on the inside to say "hey, focus on this aspect, that's what people need."

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