Note that "better" does not necessarily mean "better product". It could mean better marketing, better sales force, all of the above, or "other".
I suggest that you read The Discipline of Market Leaders, Marketing Warfare, and Differentiate or Die, and give serious thought to those ideas.
Note that "better" does not necessarily mean "better product". It could mean better marketing, better sales force, all of the above, or "other".
I suggest that you read The Discipline of Market Leaders, Marketing Warfare, and Differentiate or Die, and give serious thought to those ideas.