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If you're going into a market with an existing market leader, you need to make sure you have a better way of attracting customers.

A lot of engineer types don't understand the sales cycle and how to design their sales funnel to capture curious visitors and cultivate them into paying customers.

Before launching a SAAS, look at whether you have a plan on attracting your "ideal customer" at a rate that makes economic sense to start your business venture.

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