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Yes it's bad grammar but I'm pretty sure the phrasing is intentional. They're using an anthropomorphism, a common UX trend these days.

Apple uses it in all their iPad and iPhone ads (e.g. Do more with iPhone). A while back a reporter called out Apple on their un-grammatical naming and an exec justified it saying that leaving out the "a/an/the" on their products made them seem more alive and less replaceable. It shows there's a deeper connection to the product and Apple wants to convey that message to their customers.

So yes, it's bad grammar but it's here to stay.




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