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Speaking about effectiveness and stuff: I am still amazed how these modern bootstrapy landing pages, that, in this particular case, basically contain nothing more than text and a couple of pictures, can make browser noticeably slower. I mean, yeah, it works, can be built quickly and, since users are used to it — nobody really complains. If it would be some yet another tiny startup, I wouldn't even bother to comment.

But when it's a landing for some futuristic Microsoft project, which is about doing significant work to achieve relatively small improvement in something, and which is very likely to be non-environmentally-friendly… Really, just look at it. Enjoy how scrolling up and down makes your browser lag. And then look at the source. Just marvelous.




It's rendered entirely with JavaScript, has images (and gifs), and an iframe with a Bing map on it, some sort of plugin for "Azure Media Player", and it appears to also have some scrolling-based JavaScript. It's a good example of an obese website: http://idlewords.com/talks/website_obesity.htm




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