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> Are there good startup-oriented books on go-to-market strategy, distribution channels and business models?

- Competitive Strategy by Michael Porter. (But just reading the HBR On Strategy book is probably good enough to get you started.)

- Positioning by Trout & Ries

- https://en.wikipedia.org/wiki/Business_Model_Canvas

If you search for things like 'marketing channels map', there are plenty of results. But it's more important to have a few key tactics that play into your strategy, and then your engagement with the rest of the marketing channels is going to be pretty generic for most businesses.

And I don't think there is an authoritative encyclopedia of business models, or at least there wasn't the last time I looked into it.




> an authoritative encyclopedia of business models

Yes, such a high-level overview would be valuable, if only to provide business model names/types for web searches. Along those lines, there is a small book called "The Decision Book: 50 Models for Strategic Thinking", oriented to individual decisions. Each model receives a introduction and illustration, http://www.amazon.com/The-Decision-Book-Strategic-Thinking/d...




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