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The thing about ads is, if they are done right, they are very useful. For example, I buy hot rod magazines specifically to get the ads (the articles are the fluff). I enjoy the previews of coming attractions when I watch a movie, and use them to decide what to watch. I enjoy watching "Detroit Muscle" shows on TV because they are about product placement (they show how to use the products to work on your car.) Etc.

But ads that goes out of their way to force me to watch it, ads that show so often I loath the sight of it, ads designed to be irritating, etc., motivate me to go out of my way to never ever buy their stuff.

Interestingly, I have developed a sort of "ad blindness". My eyes do not see popover ads, banner ads, etc.




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