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Ah I see the 45 minutes was misleading. I didn't mean it because otherwise you could just use a mobile CD player (are these still being made?). Just in general I wouldn't see a point in having a MP3 player, unless I went the same extremely boring route every day for long stretches of time (and not by bicycle).

I suppose the majority of people are commuters, so maybe commuting alone is sufficient to explains the high market penetration of iPods.

Everybody uses them in the gym as well. Working out is actually pretty boring.

That's why I prefer running (beautiful scenery) and Yoga (beautiful women) :-)

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