That's what I refer to when I mentioned lost opportunity, the same goes for Nintendo with the advent of Genesis and PS one.
Apple and Nintendo aren't young start ups; they've been around for decades with closed systems. A closed system like iTunes is a big reason Apple has even gotten so successful in recent times; it works I.e they have made tons of money with a closed sys and they probably will continue to do so. Marketshare is another story.
Whether it makes geeks happy is also another story