I have no idea the process behind this website, but it seems unlikely enough that he'd sit down and write it himself that I can't take it seriously. From what little I read, it doesn't sound like something produced directly from him without first passing through others, at least for formatting and correction.
I think if someone is going to use their personal name on a website, they should actually write it. Otherwise, it's deceptive. If it's going to be a team effort, then call it a different name, and don't show a big picture of your face at the top of the screen.