to me the GUT of Apple products is the page 6 of the Macintosh business plan from 1981 - http://archive.computerhistory.org/resources/text/2009/10271... (and similar Jobs' documents from that time, couldn't find right now the one where the stuff was put in some order on some kind of timeline). Back then Jobs was able to implement only Macintosh. The "VLC", "VIC", handhelds, etc. came much later as iPhone/iPad/...