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I don't know if fresh is always better. It is better at some things. I like freshly squeezed oranges at home but there have been several cases around the world where unpasteurised fresh orange juice has been the cause of salmonella infection.

Sometimes we trade taste and nutrition for convenience, safety, consistency and year round availability. I like freshly squeezed oranges off my orange tree but they don't grow all year round. I am mostly happy not to consume oranges out of season but that isn't really a basis for a sustainable industry and beverage companies have sensibly created a market for year round, consistent tasting juice products.




> I like freshly squeezed oranges off my orange tree but they don't grow all year round. I am mostly happy not to consume oranges out of season but that isn't really a basis for a sustainable industry...

Actually I'd call that the definition of a basis for a sustainable industry...


Yeah there's common sense in accepting that some produce is only available some of the time. There's plenty of decent fruit even in winter; I don't need strawberries right now.


There wouldn't be plenty of decent fruit in winter where I'm from without a massive transportation infrastructure.




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