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    Charise Strandberg via Google+
    Daniel Brinneman shared this via Google+
    Antonio Vald├ęs via Google+
I see Google+'s commenting is still drowned out by sharing notifications. Google, there's a reason everyone turned off trackbacks ten years ago. It's just noise for anyone reading that page to filter out.

It also happens with Tumblr, and just as bad. At least FB puts "<some people you know> and 1526 others shared this" instead of a long list of noise.

In Tumblr it sort of works because nobody reads the "comments", instead some people share the content adding a note and the "comment thread" is actually a nested quote.

I even wrote a script that goes through every note on a post and posts all the reblogs with comments. It's technically against Tumblr TOS, but as long as I only occasionally run it, it should be alright.

It always surprises me that Google's world-class UX and Product teams would allow such a huge expectation vs reality misalignment.

So many Youtube videos, so many blogger posts have this issue

Well, then it isn't world-class then.

It depends on many things actually, especially the goals, the leadership and the social dynamics inside the team. E.g. some feature X may be chosen among alternatives due the world-class UX professional John's desire to outdo world-class UX professional Jane while Jane is on vacation.

When I see my friend's comments on content, that's awesome.

I'm always surprised more people don't see how good this is.

When I browse Play.Google.Com, I see my friend's comments and ratings. That's invaluable to me.

Instagram makes the same mistake exacerbated on popular/celebrity posts. You'll have a food photo shared by a chef, followed by loads of these:

person1: @theirfriend person2: @afriend person3: @friendname you'd like this ... and so on forever

If someone's referring something to someone, leave me out of it. That's not a comment to the OP nor to the masses. It's just cruft. You can allude to it "504 people shared this", but the detail is unnecessary.

It really depends how you use it. For instance, probably 70% of my posts are technically reshares, but the majority of them have my own comments or thoughts on a given topic. Sometimes my comments are longer than those on the original source.

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