We're a lean organization. We have a few paid staff who work for reasonable salaries. Our executive director takes a $0 salary. We solicit donations year round to help cover our operating expenses and those expenses are largely covered by a few private donors who appreciate what we do. When there is an event like this and we're fundraising for that event... 100% goes to the event.
I support this idea, but that just seems like a strange claim when trying to contrast yourselves with the Red Cross as a general aid organization.
Please do give money to help people recover from this earthquake and other disasters.