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"One important counterintuitive reason for this is that it’s easier to do something new and hard than something derivative and easy. People will want to help you and join you if it’s the former; they will not if it’s the latter." So Google didn't invent the Internet Search it was a derivative but not easy. Facebook didn't invent the SocialNetwork and actually made it easier than e.g. MySpace. Amazon was not the first online retailer but made it better, more reliable. WhatsApp? we knew how to send textmessages for a while but well they made it more convient. So a good idea must not be something unique new but something which makes the product better than the rest.

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