Appfolio builds modern business software. Instead of building a product that targets many types of companies, we build software products that target specific industries. We create all-in-one systems of record that automate and streamline everything for small and medium-sized businesses. We currently have two products in the marketplace, one serving Law Firms (http://mycase.com) and one serving Property Managers (http://appfolio.com)
This approach gives us many advantages over traditional makers of business software:
* By building the complete solution, we can deliver deep integration between disparate parts of the application. Our customers don't need to rely on IT staff to cobble together separate point solutions.
* Because we know the details of the business that we are serving, we can deliver a superior user experience over generic point solutions.
* As software takes over more and more of a company's interaction with its customers, we can provide this software in the form of web and mobile experiences, and ensure it integrates cleanly with our system of record.